Che Cigars

Complete branding campaign for the product launch of Che Cigars and Cigarillos. We wanted to express a certain Cuban flair and came up with a concept that reflected manliness, roughness and liberty of movement.

Product launch campaign and advertisements, packshot photography, brochures, posters, leaflets, beach flags, roll-ups, POS displays.

Agency: Taste - bureau créatif
Creative Director: Luc Mullenberger
Art Director / Designer: Sacha Rein
2015

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