Auchan contacted Taste to solve the problem of lack of customers to their drink shop located at the lowest floor of their underground parking. We came up with the bottle logo and used it as a wayfinding system. Since then the number of customers to the drink shop has at least doubled.
Drink shop logo and identity, wayfinding system, posters, flyers, newsletter.
Agency: Taste - bureau créatif Creative Director: Luc Mullenberger Illustrator: Chiara Perrone Art Director / Designer: Sacha Rein 2015